The Toy Tales

Know why stuffed animals are gaining traction in soft toy Industry.

In our time, stuff toys were limited to only fluffy brown bears with unraveling nose, lying in our backyard. Those were the days when these furry bears used to be the partner of our mischievous actions and adventures. But, the lightening evolution in the cartoon industry has gifted numerous super adorable animated characters to the soft toys industry.

The soft toy industry has largely covered almost every corner of pogo, nickelodeon, cartoon network, etc to add in their plush toys list.

According to statistics and surveys, it’s been observed that children between 0 – 10 have the hots for the animated characters that they’ve seen on the internet or TVs.

Soft toy manufacturers have beautifully used this opportunity to magnet profits, margins, and brand value in the soft toy industry.

From the medical point of view, stuffed animals such as tigers, Zebras, Elephants, etc are child’s all-time favorite, because what we see subsequently tickles our mind, positive or negative. 

From scratch, stuffed animals are always featured as good souls and true mate in bad times. See! You have just resolved the mystery why your house is overflowed with loads of stuffed animals and toys around. Stuffed animals have a gigantic influence on our children that ignites the urge in them to be their best friend too!

Why they are gaining traction these days?

·        Education 

Stuffed animals are the one way route that blends fun and knowledge in a fancy way. Stuffed animals are playing a vital role in improving their mental growth and teaching them to understand the world around them. 

·        Emotion 

Stuffed animals ignite emotions! They chew them, kiss them and also share their secrets just like a real friend! 

·        Cuddling buddy 

These fluffy animals are all the time available for cozy hugs. Stuffed animals are good at calming, so make sure they have their best friend around in a bad mood.  

These fancy and unique soft Toys storage ideas will literally blow your mind..

“Every child is blessed with the 6th sense”

The crux behind this saying is no matter how hard we try to dodge the attention of our kids from the highly fancy and highly expensive toy stores, our child always navigates their way to his or her wonderland! Whether its a theme park or a carnival or a roadside street tour with your child, our every market visit with our child welcomes a fluffy friend inside the home.

  And, that’s how your child’s room is overflowed with loads of softs toys.

Stuffed toys and fluffy bears are extremely cute and your sweetheart’s sweetheart! They are so good at complimenting the empty spaces of your room.

Seeing them rolling under your feet or getting chewed brutally by your pets is something your infant totally can’t bear!

It’s everyone’s story and luckily some good parents have shared some unique and flashy soft toys storage ideas to keep them handy and secure for your little one. Here I’ve done some homework for you to make your life that much easier! Keep scrolling to find your solution in this article.

Fabric Baskets

Fabric baskets are also known as open-topped baskets. These baskets are the ideal place to keep the fluffy bears secure when the pets around. Also, the dinky and adorable look of this basket stuffed with soft toys will surely sprinkle and eye-locking look to the empty spaces of your room.

Wire baskets

Wire baskets are another perfect place to store soft toys. Your little one will easily spy his or her favorite toy without digging the basket from the top.

Plastic Tubs

These fancy plastic tubs come in several arrays of fancy colors. Keeping your cute puppy toys inside this basket will add a big splash of color to your room.

Wooden Crates

Go easy- peasy with wooden crates! Create this extremely cute DIY crate on a shoestring cost! This is something that is everyone’s cup of tea, all you need to do is to apply a lick of paint on a wooden crate. This will surely add an appealing look to a playroom!

Hanging Baskets

If you’re a style junkie, then this will surely satisfy your style buds. This hanging basket tips everything in style. It is a perfect t way to keep all in one box in a fancy way.

Net Canopy

All you need is to knot the bottom of mosquito net and filled it with stuffed toys! Ta..daa this is how you can re-proposed ordinary things into a functional masterpiece!



Know why these fluffy Bears Have a special place on Valentine’s Day

Teddy On Valentine’s Day Will Sky Shot Your Love Life Sky High!!

Want to make your girl feel on the moon this Valentines

Choosing a perfect gift for your lady luck is indeed a tough job. But’ here’s a catch!


Girls crazily love anything fluffy and cuddly. Brown fluffy teddy bear, when added with some chocolates, will make her day!


These cuddly and cute bears are the doorway to your heart and feelings. Teddies are the perfect starter when you are on a mission “let’s make her feel special today”

But, why not flowers instead of teddies?

Flowers are for gardens

The average time slot of a bouquet last one week, you put them in a vase and slowly watch your feeling wilting away with time, grim reality. They are born to die, you should not gift someone something you find in a dustbin on the next morning.

A Gift that meant to be discarded

Gifts like cookies, chocolates and greeting cards come with an expiry date and meant to be discarded. But, only flowers are delivered to the dustbin because they turn black, smelly and project the grim reality of life which could backfire you. They are the gifts that meant to be forgotten.

Here are some insights why teddy bears are the perfect valentine gift

Teddies are good for cuddling

These cute little teds are the blueprint of your love, care, and presence. Gifting teddy will not only drench you with her love but also make her feel nostalgic about the time that you have spent with her. She can still cuddle with you when you are not around.

Can change the air of your room

This cuddly buddy can also be a cute addition to your room. They are light, supremely adorable, compliment the empty spaces and will also give an appealing touch to your room.

Last long as your love

Chocolates are for as a sweetness of your love and care, while teddies are gifted to keep your loved ones in a constant reminder “you mean the world to someone”. Teddies are not perishable and last long, they are designed to stay tender and soft for a long time

Now if you are looking for cute, cuddly, fluffy and reliable teddies them toytales has all in one box for you. You can find this brand on Amazon and flipkart. The company is booming in the soft toys industry and know for its deceivingly perfect quality, finish and design to make your heart out.

India Ceases Import Of Chinese Toys!! What’s In For Local manufacturers??


India has raised a red flag for the import of Chinese toys in India. With tougher norms, it seems to be a tough job for china to clear the customs security checks in India. China revolted for this step as the Indian boycott moment is impacting the growth graph of the Chinese market. This lightening move has not only choked the Chinese imports but will also fuel up the growth engine of the Indian soft toys industry.Paragraph

The Indian customs authorities are on high alert to cease the entrance of Chinese soft toys in India. Also, they started filtering a third country route to assure that Chinese toys do not reach the Indian markets. This could pose a serious threat to the local industry as they have already booked their orders for the upcoming festive seasons.

Why India government uprooted Chinese toys from the Indian markets?

Chinese toys are diagnosed with a significant amount of lead and other hazardous chemicals that are life-threatening for your children. This case has been assigned to India’s health and consumer affairs ministries to keep in check that Indian and imported toys should maintain health standards.

Awakening Indian Markets

The ball is on our side, which means that the soft toys industry will be showered with the never-ending demands of soft toys in the market, which means that there will be more job opportunities for Indian youngsters. Indian economy will take its first step to become self-reliant as even after the decades of Independence our Indian economy were swayed by the import of Chinese toys.

According to the survey, 85 percent of the Chinese toys gets rejected from other countries and subsequently diverted to India. It’s time to call for the “Swadeshi Apnaao moment” because it’s disconcerting to know that the Chinese toys have affected 50 percent of the domestic toy industry.

Know Why Soft Toys are Blessing in Disguise for Your Little Ones

The purpose of this article is to drop the curtains of an “Awe moment” you have had whenever you see your little one sharing secrets with soft toys! 

Have you ever seen your infant playing with soft toys? Of course, it might be just a teddy for you with an unraveling nose and slowly losing its fluffiness with sands of time, but for your child, he is a partner of every adventure that he had, a secret keeper and a spoon from which he had tasted a feeling of pure love, attachment, and care.

After reading this article you will never step back from buying a fluffy friend for your toddler! Let’s dig a little deeper into some psychological aspects to know why children are so head over heels for their transitional objects.

Awakening the child’s mind  

  • Study shows that 60 – 70 % of children in UK and US have an attachment object, which is usually a soft toy.
  •   No, there’s nothing to be cautious about your child’s behavior, it’s been found that it has some good effects on a child’s development.
  •  In this era of digitalization, soft toys are like a silver lining for your child’s mental growth and also saving them from harmful rays floating out from smartphones, TV sets and laptops.
  •  Playing with soft toys encourages social and emotional growth plus, also strengthens the motor skills of your little toddler.
  • Studies also show that there’s no bad if your infant is engaged with his/her stuff toys. This activity will help them to analyze the world around them.

Here is a quick inshort of why children are supremely sophisticated and has a great sense of attachment with stuff toys.

In a test, children were showed some animated visuals, where some living animals were communicating like humans and we had blistering results! Around 60 – 70 % of children perceived their soft toys as a living thing! The study also shows that children only anthropomorphized to their attachment object, not other toys.

So, I hope after reading this article you may consider soft toys as a family member. Soft toys are soft and cuddly for a reason; they are useful for kids to dodge hurdles for their mental growth. Parents are encouraged to collaborate with their children while buying stuff toys for them.

Choices for Baby’s Soft Toys

While searching soft toys for your baby, you must consider its softness. It is good that infants should enjoy with their toys as part of their learning, and also parents should provide soft toys to their children. Now-a-days you can find unlimited soft toys available in the market. With numerous varieties of soft toys available in the market, parents usually find it difficult to pick the right toys for their babies. Picking the right one seems a daunting task given the choices available. Parents should consider buying baby soft toys. Have a look below on some of the options you have:

Toy Pillow

Apparently, this baby toy acts as both, toy and pillow. Kids would surely enjoy this one, like a stuffed animal baby toy. Toy Pillows are the baby’s soft toys and this toy is big enough to rest your baby’s head on it. Presumably, it also serves as a standard pillow. While buying these toy pillows, check before hand that if it is hypoallergenic.

Stuffed Animal

Kids love to play with stuffed animals. This will always be the best baby soft toys you can give to your children to play with. The choice ranges from dogs to rabbits to elephants or the animal your child loves the most to have. Simply, babies just can’t resist playing with these toys, and most importantly, these toys are safe as well to play with. The love for these toys can be seen, when the children keep these toys even after they grow old. However, make sure the toy is hypoallergenic before buying it, so your kid would surely enjoy it, otherwise, your kid might get sick playing with the stuffed toys.

Knee Horse

This is the toy to be wear by the parents when bonding with their kids. The parents just need to wear the head of the horse on their knee, and the kid can sit on your knee and pretending it to be ride on knee. And these toys have one more fantastic feature that your kid will love the most, and i.e. there is a button near the ear of the horse that is capable of making different horse sounds. And even if you don’t want to wear it you can opt to put it with pillows. This helps in improving the imagination of your kid aside from providing them entertainment.

Fabric Book

Kids will enjoy flipping pages of these kinds of books, even if they do not know how to read. Each page is very easy to turn that your baby can turn it without any difficulty. Each page gave bright and big pictures, that seeing these pictures your kid will definitely smile. It also helps in developing the imagination and creativity of your kid.

For any baby toy, parents should carefully check the softness and texture of the toy. You may have choices, but make sure to pick the right one for your baby’s safety.

Indian Parents Won’t Let Toy Sales Down

At a time when economic slowdown had dampened sales of other discretionary categories, the children’s hassle power and parental guilt seeks a high sale growth of toys In India. The domestic toy industry has also seen the flurry of new launches valued of $1.5 billion across cross points as they look to aggressively expand across tiers.

Pester-Power or ‘nag factor’ is the tendency of children for their inexorable request for advertised items. Parents often buy toys for their children because of their guilt of not spending much time with their children; these cases are generally seen in the double income households and the parents end up buying expensive toys and gifts for their children.

The average billing has been going up since last year with toy makers and brands increasing options and offering add-ons and accessories.

The global toy market worth Rs. 2-lakh-crore is dominated by China, which sells close to Rs. 1.4-lakh-crore worth of merchandise. On the other hand, the Indian Toy Segment is quite less branded and highly unbranded. Indian Toy Market was at a stand of $1.5 billion in 2018, registering a CAGR (Compound Annual Growth Rate) of 15.9% between the year 2011 and the year 2018, according to the market research firm IMARC. The market is set to cross $3.3 billion by 2024.

Toys R Us is still unbeatable in India, even after their stores shuttered in the USA due to bankruptcy. Adeeb Ahamed, managing director of Tablez India that launched Toys R Us in India, said it has seen a growth of 10% on the average bill value. “Structural changes in the economy like GST implementation ensure no tax evasion and new testing norms are helping consumers move from unorganized to organized players,” he said.

Toy store chains are just a handful and not like other multi-branded stores for apparel and lifestyle products. E-commerce companies are trying and helping the segment to grow even at the smaller parts of the country, despite their higher-price tags.

Ecommerce is taking products to Tier 2 towns like Indore, Amritsar, Bhubaneshwar and North-East as well.

No matter how the economy is performing the good news for Toys manufacturers is that they have a huge market to cater to inspite of the slowdown.

Raise in China’s Wages May Boon Indian Toy Industry

‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion.

Over the last three to four years, China faced labor strikes in its major factories, which resulted in depletion in its workforce. Economists say that China is trying to re-balance its economy. One of its aims is to expand the consumption and dwindle the dependence on exports. In the recent survey it has been observed that the rising demands of wages and shrinking workforce in China will ultimately benefit the toy manufacturing industry in India.  This being the main reason, there is an opportunity for India as China is not encouraging more laborers.

Sujan Hajra, chief economist, co-head research at Anand Rathi Securities, said, “China does not want polluting industries and exports relating to that. If labor costs increase, then obviously in an intensive industry like toys, it won’t be able to compete and China is trying to vacate that space. It is totally right that an increase in labor costs in China could help the Indian toy industry.”

Currently, domestic business is 70% and exports are 30%, and by two years we plan to achieve the 50:50 ratio. In comparison to exports, our domestic business is currently more profitable. With regards to exports the toy industry is quite competitive. ‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion. The Indian Toy Industry which largely consisted of Small and Medium Enterprises (SMEs), was caught in a strange paradox, till September 2017, it recorded the fabulous growth of double-digit over the last five years. With such growth in the Indian Toy Industry there is still 40% of the Indian Toy Industry had shuttered.

Hajra further added that we are no longer importing lower-category toys from China, but there is still some competition in higher-end toys. There is a potential for growth in the organized toy-manufacturing sector owing to cheap labor, the benefit of Chinese market restructuring, government initiative etc. It seems the manufacturing capacity of China is unlikely to stop in the future, despite their several strikes and demands to rise in their wages.

Right Age to play with a Soft Toy

To find a right toy for your kids is a real struggle for many of the parents as they don’t have any idea of these things. The babies either infant or a toddler have different choices according to their age groups and gender.

Let’s find out how these soft toys like cater pillar, cute panda, elephant, motu patlu, teddy bear and so many other characters which the playing needs of the kids going through different developmental stages of play.

Toys for kids of 0-12 Months

The baby when come to the world looks everything and his surroundings with all his senses. The blurry vision of the infants demands bright toys. Toys must be softest for the soft sensitive skin of the new member of the family. The cuddly feel of the toys will help the baby to get the sleep like someone is there lying beside him for his protection all the time.

Soft Toys for kids of 1-2 Years

Kids of this age want someone with whom they can talk, laugh, and play in short they want someone as their whole-time partner. As at this age kids started getting exposed to language of the environment around. Even at this age kids are not mature to play with some serious toys, but the kids love to play with their buddies in a safest manner.

Soft Cuddly Toys for kids 2-3 Years

Observing the actions and behaviour of family members, kids try to copy them with someone close to them and one who will be the better companion than their teddy bears at this age. Activeness of kids at this time makes them to play with their soft toys keeping them safe from the outer world danger.

Virtual Friends for kids 4-5 Years

This age of kids demand instructions among these little bundles of joys. They love to play with their toys like students play in their virtual classes, guest in their house and the list just goes on.

Game Toys for kids of 6-7 Years

At this stage kids get different interests than their previous times, kids get influenced by their peers, teachers and the society and tries this with their best friends sitting at home which is their favourite toy. With this their emotions and feelings get out of their out in a healthy way.

Soft Games for kids 8+ Years

The kid’s passion and love for their soft toys is so strong that even the adults like interests and hobbies cannot defeat it. They share all the things with their toys making them their silent best friend; they always trust this cute toy to get along with them all the time.

Just buy a soft toy for any kid of any age, keeping your confusions aside. It’s the best gifting option ever.

Advantages of Buying Soft Toys for your Children

Soft toys are best to play with for babies. It’s because soft toys are adorable and cuddly which makes it even safe for babies and infants to play. Toys are children’s permanent companion even after they grow. This is especially for girls. They play with their toys also they laugh, talk with them and go to bed with their toy by their side.

Without thinking it twice, toys play an elemental role in the growing years of the babies. Because of the cuddly feeling from toys, toys are the favourite part of the babies and children. Soft toy means teddy bear, everybody thinks this. But there are more toys other than the teddy bear that are available in the market today.

Nowadays soft toys are made by hands and also available in many other materials. They are available as soft books, play sets, and soft blocks. Toys are safe for infants, babies and children of all ages. Toys with premium quality are made of high grade, tested materials and are completely non-toxic. Even if infants or children bite these quality toys, there is still nothing to worry about for parents as these toys are safe and non-hazardous.

There are many benefits of buying toys for your children. As they are mostly made of fabrics, and more important they can be washed when they get dust. These toys are light in weight; they don’t have any sharp or hard parts, this makes the toy perfect to use for infants and babies. Handmade toys are also in budget as they are less expensive than factory made toys. This helps you to buy more toys for your children in a small budget.

Toys can be retained for years if taken care properly and also retain their excellent condition as well. As they are devoid of any electrical or mechanical parts, there are no issues of breakdown that you have to face ever with toys. It is generally seen that these toys are handed over to the youngest baby of the family as ability to maintain these toys in the new, original form.

There are many advantages of these toys over the traditional, rubber, plastic or mechanical toys. These toys are considered to be the safest toys for your babies and children and guaranteed to keep them happy for hours and also these toys are easily available in the market today.