Choices for Baby’s Soft Toys


While searching soft toys for your baby, you must consider its softness. It is good that infants should enjoy with their toys as part of their learning, and also parents should provide soft toys to their children. Now-a-days you can find unlimited soft toys available in the market. With numerous varieties of soft toys available in the market, parents usually find it difficult to pick the right toys for their babies. Picking the right one seems a daunting task given the choices available. Parents should consider buying baby soft toys. Have a look below on some of the options you have:

Toy Pillow

Apparently, this baby toy acts as both, toy and pillow. Kids would surely enjoy this one, like a stuffed animal baby toy. Toy Pillows are the baby’s soft toys and this toy is big enough to rest your baby’s head on it. Presumably, it also serves as a standard pillow. While buying these toy pillows, check before hand that if it is hypoallergenic.

Stuffed Animal

Kids love to play with stuffed animals. This will always be the best baby soft toys you can give to your children to play with. The choice ranges from dogs to rabbits to elephants or the animal your child loves the most to have. Simply, babies just can’t resist playing with these toys, and most importantly, these toys are safe as well to play with. The love for these toys can be seen, when the children keep these toys even after they grow old. However, make sure the toy is hypoallergenic before buying it, so your kid would surely enjoy it, otherwise, your kid might get sick playing with the stuffed toys.

Knee Horse

This is the toy to be wear by the parents when bonding with their kids. The parents just need to wear the head of the horse on their knee, and the kid can sit on your knee and pretending it to be ride on knee. And these toys have one more fantastic feature that your kid will love the most, and i.e. there is a button near the ear of the horse that is capable of making different horse sounds. And even if you don’t want to wear it you can opt to put it with pillows. This helps in improving the imagination of your kid aside from providing them entertainment.

Fabric Book

Kids will enjoy flipping pages of these kinds of books, even if they do not know how to read. Each page is very easy to turn that your baby can turn it without any difficulty. Each page gave bright and big pictures, that seeing these pictures your kid will definitely smile. It also helps in developing the imagination and creativity of your kid.


For any baby toy, parents should carefully check the softness and texture of the toy. You may have choices, but make sure to pick the right one for your baby’s safety.

Indian Parents Won’t Let Toy Sales Down

At a time when economic slowdown had dampened sales of other discretionary categories, the children’s hassle power and parental guilt seeks a high sale growth of toys In India. The domestic toy industry has also seen the flurry of new launches valued of $1.5 billion across cross points as they look to aggressively expand across tiers.

Pester-Power or ‘nag factor’ is the tendency of children for their inexorable request for advertised items. Parents often buy toys for their children because of their guilt of not spending much time with their children; these cases are generally seen in the double income households and the parents end up buying expensive toys and gifts for their children.

The average billing has been going up since last year with toy makers and brands increasing options and offering add-ons and accessories.


The global toy market worth Rs. 2-lakh-crore is dominated by China, which sells close to Rs. 1.4-lakh-crore worth of merchandise. On the other hand, the Indian Toy Segment is quite less branded and highly unbranded. Indian Toy Market was at a stand of $1.5 billion in 2018, registering a CAGR (Compound Annual Growth Rate) of 15.9% between the year 2011 and the year 2018, according to the market research firm IMARC. The market is set to cross $3.3 billion by 2024.


Toys R Us is still unbeatable in India, even after their stores shuttered in the USA due to bankruptcy. Adeeb Ahamed, managing director of Tablez India that launched Toys R Us in India, said it has seen a growth of 10% on the average bill value. “Structural changes in the economy like GST implementation ensure no tax evasion and new testing norms are helping consumers move from unorganized to organized players,” he said.

Toy store chains are just a handful and not like other multi-branded stores for apparel and lifestyle products. E-commerce companies are trying and helping the segment to grow even at the smaller parts of the country, despite their higher-price tags.

Ecommerce is taking products to Tier 2 towns like Indore, Amritsar, Bhubaneshwar and North-East as well.


No matter how the economy is performing the good news for Toys manufacturers is that they have a huge market to cater to inspite of the slowdown.

Raise in China’s Wages May Boon Indian Toy Industry

‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion.

Over the last three to four years, China faced labor strikes in its major factories, which resulted in depletion in its workforce. Economists say that China is trying to re-balance its economy. One of its aims is to expand the consumption and dwindle the dependence on exports. In the recent survey it has been observed that the rising demands of wages and shrinking workforce in China will ultimately benefit the toy manufacturing industry in India.  This being the main reason, there is an opportunity for India as China is not encouraging more laborers.

Sujan Hajra, chief economist, co-head research at Anand Rathi Securities, said, “China does not want polluting industries and exports relating to that. If labor costs increase, then obviously in an intensive industry like toys, it won’t be able to compete and China is trying to vacate that space. It is totally right that an increase in labor costs in China could help the Indian toy industry.”

Currently, domestic business is 70% and exports are 30%, and by two years we plan to achieve the 50:50 ratio. In comparison to exports, our domestic business is currently more profitable. With regards to exports the toy industry is quite competitive. ‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion. The Indian Toy Industry which largely consisted of Small and Medium Enterprises (SMEs), was caught in a strange paradox, till September 2017, it recorded the fabulous growth of double-digit over the last five years. With such growth in the Indian Toy Industry there is still 40% of the Indian Toy Industry had shuttered.

Hajra further added that we are no longer importing lower-category toys from China, but there is still some competition in higher-end toys. There is a potential for growth in the organized toy-manufacturing sector owing to cheap labor, the benefit of Chinese market restructuring, government initiative etc. It seems the manufacturing capacity of China is unlikely to stop in the future, despite their several strikes and demands to rise in their wages.

Right Age to play with a Soft Toy

To find a right toy for your kids is a real struggle for many of the parents as they don’t have any idea of these things. The babies either infant or a toddler have different choices according to their age groups and gender.

Let’s find out how these soft toys like cater pillar, cute panda, elephant, motu patlu, teddy bear and so many other characters which the playing needs of the kids going through different developmental stages of play.

Toys for kids of 0-12 Months

The baby when come to the world looks everything and his surroundings with all his senses. The blurry vision of the infants demands bright toys. Toys must be softest for the soft sensitive skin of the new member of the family. The cuddly feel of the toys will help the baby to get the sleep like someone is there lying beside him for his protection all the time.

Soft Toys for kids of 1-2 Years

Kids of this age want someone with whom they can talk, laugh, and play in short they want someone as their whole-time partner. As at this age kids started getting exposed to language of the environment around. Even at this age kids are not mature to play with some serious toys, but the kids love to play with their buddies in a safest manner.

Soft Cuddly Toys for kids 2-3 Years

Observing the actions and behaviour of family members, kids try to copy them with someone close to them and one who will be the better companion than their teddy bears at this age. Activeness of kids at this time makes them to play with their soft toys keeping them safe from the outer world danger.

Virtual Friends for kids 4-5 Years

This age of kids demand instructions among these little bundles of joys. They love to play with their toys like students play in their virtual classes, guest in their house and the list just goes on.

Game Toys for kids of 6-7 Years

At this stage kids get different interests than their previous times, kids get influenced by their peers, teachers and the society and tries this with their best friends sitting at home which is their favourite toy. With this their emotions and feelings get out of their out in a healthy way.

Soft Games for kids 8+ Years

The kid’s passion and love for their soft toys is so strong that even the adults like interests and hobbies cannot defeat it. They share all the things with their toys making them their silent best friend; they always trust this cute toy to get along with them all the time.

Just buy a soft toy for any kid of any age, keeping your confusions aside. It’s the best gifting option ever.

Advantages of Buying Soft Toys for your Children

Soft toys are best to play with for babies. It’s because soft toys are adorable and cuddly which makes it even safe for babies and infants to play. Toys are children’s permanent companion even after they grow. This is especially for girls. They play with their toys also they laugh, talk with them and go to bed with their toy by their side.

Without thinking it twice, toys play an elemental role in the growing years of the babies. Because of the cuddly feeling from toys, toys are the favourite part of the babies and children. Soft toy means teddy bear, everybody thinks this. But there are more toys other than the teddy bear that are available in the market today.

Nowadays soft toys are made by hands and also available in many other materials. They are available as soft books, play sets, and soft blocks. Toys are safe for infants, babies and children of all ages. Toys with premium quality are made of high grade, tested materials and are completely non-toxic. Even if infants or children bite these quality toys, there is still nothing to worry about for parents as these toys are safe and non-hazardous.

There are many benefits of buying toys for your children. As they are mostly made of fabrics, and more important they can be washed when they get dust. These toys are light in weight; they don’t have any sharp or hard parts, this makes the toy perfect to use for infants and babies. Handmade toys are also in budget as they are less expensive than factory made toys. This helps you to buy more toys for your children in a small budget.

Toys can be retained for years if taken care properly and also retain their excellent condition as well. As they are devoid of any electrical or mechanical parts, there are no issues of breakdown that you have to face ever with toys. It is generally seen that these toys are handed over to the youngest baby of the family as ability to maintain these toys in the new, original form.

There are many advantages of these toys over the traditional, rubber, plastic or mechanical toys. These toys are considered to be the safest toys for your babies and children and guaranteed to keep them happy for hours and also these toys are easily available in the market today.

How to Increase Retail Sales per square foot and Improve Store Productivity

One of the best metrics is sales per square foot; you can use this for gauging the performance of the brick and mortar stores. These explain you about the efficient usage of the store space and also give insights to store layouts, staff performance, merchandising and more.

What is Sales per Square Foot and how can we measure it?

Retail Sales per square foot is the store’s average revenue for every foot of sales space. We can have the formula as total in-stores sales divided by selling area in square feet. Let’s us take an example, a store sold Rs 10,00,000 worth of products in its 1,000 square feet shop, then store’s sales per square foot would be:

Rs 10,00,000 ÷ 1,000 square feet = Rs 1,000 per square feet

When you calculate the sale per square foot, include all the selling areas but don’t forget to exclude the non-selling areas such stock rooms or receiving areas.

How to Increase Sales per square foot?

  1. Increase Transaction/Basket Value

 Luxurious products such as electronics stores and jewellery stores always have high sales per square feet. As luxurious products are more expensive people spend more with these retailers simply.

But those merchants or retailers who don’t have expensive products can still have high sales per square foot of the store. This totally depends on your store, so you can try one of the points given below:

  1. Practice up-selling and cross-selling

These are the two most common tactics used to increase the transaction value and ultimately sales per square foot.

Up-selling means the price version of the product that the customer looks to buy. For example, if you are selling a car to the customer, you will try to convince the customer to purchase the higher model of the same car, to convince the customer, we can say that we are doing the up-selling.

On the other hand, Cross-Selling means selling the items that complement the product such as, if a customer is buying a purse; you can recommend them a matching wallet to buy along with.

These help to increase to add value to the purchase. But in case, you did it wrong then you may miss out the sale. This makes it more important to have good knowledge of customers as well as to have good knowledge of products before you try to up sell or cross sell.

  1. Be Flexible with Payments

The size of the business transactions is directly affected by the budget of the consumers. So if you want to make your store with more transactions then make shopping more ‘’budget-friendly’’ at your store, this encourage the customer to spend more.

One of the ways is to provide flexible payment options to the buyers such as instalments. Consider using a solution like After Pay option, if you are not a fan of getting a full payment at the time of delivery, then give “buy now pay later” option to your customers.

Billy Parry, Head of Sales – SMB at After Pay, says that “retailers that have After Pay in-store see higher average order values than what they see with After Pay online. Giving your customers the option to pay for their purchase over time means they can buy more of what they want while being able to budget.”

  1. Optimize your prices or promotions

Try to look after the pricing strategy that can improve your sales. One of the strategies is ending prices with the number 9, so test this strategy when pricing your product or service.

This also applies to the promotion. Try more offers and discounts to see what get more sales. Various types of offers can be free gifts, loss leaders and more.

To figure out what is right for you the only way is to test various actions, measure the results, and make changes if necessary.

  1. Improve your store layout

If your sale per square foot is not up to the mark, consider optimizing your store’s layout. Space with less area get messy or crowded which make people to go from the store, even this create difficulty for the shopkeeper to find what they want. Instruct your staff to always clear the messy space and all the products must be at their right place.

Take a walk through your store and analyse what is not working with the sales. Perhaps some fixtures need to be moved or you need to make better use of signage. Also pay attention to the smooth flow of the traffic. Do see is there any fixture or any item that is in the way? Also take a look over your best products that they are placed at the best place where customers can have a look.

  1. Drive in-store traffic from online audiences

By attracting more visitors to the shop you can raise your sales per square foot. Always note this that many people browse online but many shoppers love to shop offline. For this digital marketing strategy becomes vital to put your products in front of the right audience online.

“One thing modern retailers can do to increase sales per square foot in their physical stores is to bring people in-store from online by adopting a genuine omnichannel strategy,” says Matt Warren, CEO at Veeqo.

 “For example, a fashion retailer could entice browsers into their latest styles through social channels like Pinterest and Instagram. Then have them save their favourite items to a wish list or shopping basket via mobile app or online site. Before finally offering a coupon they can redeem when coming in-store to try on the items.

“From here, making sure your store is arranged properly can be key. Knowing which items are regularly bought together and placing these close to each other can be great to increase Average Transaction Value (ATV). But also ensuring you have staffs that are well-trained in your product catalogue and able to up sell customers as much as possible can be a real game changer.”

  1. Encourage people to come in and stick around

The more people walk in your store, the more chances for potential sales to be occurred. If your store is in a crowded place then there are more chances that people will purchase more. Shop Keepers who try to encourage customer to stick around in-store will have the chances of 20-40% more sales.

  1. Invest in your staff

Store employees have a direct impact on the sales and customer satisfaction, so invest in the staff training and motivation over the time again and again. Without great employees, your store performance may occur, but with great employees your can also perform well.

For the increment in sales per square foot, some of the things you must do with your staff is:

  1. Train them to get rid of their selling fear.
  2. To demonstrate different sales scenario, role-play with them.
  3. Educate them about the suggestive selling, up-selling etc.
  4. Encouraging positive reinforcement and peer-to-peer recognition.


  1. Have a winning product assortment

Don’t waste your store space with those products that aren’t selling. Always keep an eye on your store activities and use those insights that help on your product assortment decisions.

Generate reports for the time period (weekly, monthly, quarterly or half yearly), these reports help you to identify when customers are buying from you, and what they are purchasing and then stock up accordingly.

That’s what Adrienne Wiley, Owner & Operator of chic fashion boutique Covet, did in her business.

“I actually determined what I should be stocking more of in my new location based on sales by category and then fine-tuned the hours by looking at the sales by hour,” she said. Doing this helped her improve how she ran her stores, and she’s advising other retailers to do the same.