Month: November 2019

While searching soft toys for your baby, you must consider its softness. It is good that infants should enjoy with their toys as part of their learning, and also parents should provide soft toys to their children. Now-a-days you can find unlimited soft toys available in the market. With numerous varieties of soft toys available in the market, parents usually find it difficult to pick the right toys for their babies. Picking the right one seems a daunting task given the choices available. Parents should consider buying baby soft toys. Have a look below on some of the options you have:

Toy Pillow

Apparently, this baby toy acts as both, toy and pillow. Kids would surely enjoy this one, like a stuffed animal baby toy. Toy Pillows are the baby’s soft toys and this toy is big enough to rest your baby’s head on it. Presumably, it also serves as a standard pillow. While buying these toy pillows, check before hand that if it is hypoallergenic.

Stuffed Animal

Kids love to play with stuffed animals. This will always be the best baby soft toys you can give to your children to play with. The choice ranges from dogs to rabbits to elephants or the animal your child loves the most to have. Simply, babies just can’t resist playing with these toys, and most importantly, these toys are safe as well to play with. The love for these toys can be seen, when the children keep these toys even after they grow old. However, make sure the toy is hypoallergenic before buying it, so your kid would surely enjoy it, otherwise, your kid might get sick playing with the stuffed toys.

Knee Horse

This is the toy to be wear by the parents when bonding with their kids. The parents just need to wear the head of the horse on their knee, and the kid can sit on your knee and pretending it to be ride on knee. And these toys have one more fantastic feature that your kid will love the most, and i.e. there is a button near the ear of the horse that is capable of making different horse sounds. And even if you don’t want to wear it you can opt to put it with pillows. This helps in improving the imagination of your kid aside from providing them entertainment.

Fabric Book

Kids will enjoy flipping pages of these kinds of books, even if they do not know how to read. Each page is very easy to turn that your baby can turn it without any difficulty. Each page gave bright and big pictures, that seeing these pictures your kid will definitely smile. It also helps in developing the imagination and creativity of your kid.

For any baby toy, parents should carefully check the softness and texture of the toy. You may have choices, but make sure to pick the right one for your baby’s safety.

At a time when economic slowdown had dampened sales of other discretionary categories, the children’s hassle power and parental guilt seeks a high sale growth of toys In India. The domestic toy industry has also seen the flurry of new launches valued of $1.5 billion across cross points as they look to aggressively expand across tiers.

Pester-Power or ‘nag factor’ is the tendency of children for their inexorable request for advertised items. Parents often buy toys for their children because of their guilt of not spending much time with their children; these cases are generally seen in the double income households and the parents end up buying expensive toys and gifts for their children.

The average billing has been going up since last year with toy makers and brands increasing options and offering add-ons and accessories.

The global toy market worth Rs. 2-lakh-crore is dominated by China, which sells close to Rs. 1.4-lakh-crore worth of merchandise. On the other hand, the Indian Toy Segment is quite less branded and highly unbranded. Indian Toy Market was at a stand of $1.5 billion in 2018, registering a CAGR (Compound Annual Growth Rate) of 15.9% between the year 2011 and the year 2018, according to the market research firm IMARC. The market is set to cross $3.3 billion by 2024.

Toys R Us is still unbeatable in India, even after their stores shuttered in the USA due to bankruptcy. Adeeb Ahamed, managing director of Tablez India that launched Toys R Us in India, said it has seen a growth of 10% on the average bill value. “Structural changes in the economy like GST implementation ensure no tax evasion and new testing norms are helping consumers move from unorganized to organized players,” he said.

Toy store chains are just a handful and not like other multi-branded stores for apparel and lifestyle products. E-commerce companies are trying and helping the segment to grow even at the smaller parts of the country, despite their higher-price tags.

Ecommerce is taking products to Tier 2 towns like Indore, Amritsar, Bhubaneshwar and North-East as well.

No matter how the economy is performing the good news for Toys manufacturers is that they have a huge market to cater to inspite of the slowdown.

‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion.

Over the last three to four years, China faced labor strikes in its major factories, which resulted in depletion in its workforce. Economists say that China is trying to re-balance its economy. One of its aims is to expand the consumption and dwindle the dependence on exports. In the recent survey it has been observed that the rising demands of wages and shrinking workforce in China will ultimately benefit the toy manufacturing industry in India.  This being the main reason, there is an opportunity for India as China is not encouraging more laborers.

Sujan Hajra, chief economist, co-head research at Anand Rathi Securities, said, “China does not want polluting industries and exports relating to that. If labor costs increase, then obviously in an intensive industry like toys, it won’t be able to compete and China is trying to vacate that space. It is totally right that an increase in labor costs in China could help the Indian toy industry.”

Currently, domestic business is 70% and exports are 30%, and by two years we plan to achieve the 50:50 ratio. In comparison to exports, our domestic business is currently more profitable. With regards to exports the toy industry is quite competitive. ‘’Indian Toy Manufacturers serve only 20% to the Indian Market while the rest are imported toys from different countries, mainly from China and Italy.’’ This is according to a report by the Department of Industrial Policy and Promotion. The Indian Toy Industry which largely consisted of Small and Medium Enterprises (SMEs), was caught in a strange paradox, till September 2017, it recorded the fabulous growth of double-digit over the last five years. With such growth in the Indian Toy Industry there is still 40% of the Indian Toy Industry had shuttered.

Hajra further added that we are no longer importing lower-category toys from China, but there is still some competition in higher-end toys. There is a potential for growth in the organized toy-manufacturing sector owing to cheap labor, the benefit of Chinese market restructuring, government initiative etc. It seems the manufacturing capacity of China is unlikely to stop in the future, despite their several strikes and demands to rise in their wages.